Wingsplay Pays Influencers To Spread Viral Videos, Runs Campaigns For NBC And Oxygen

If a business creates a fun, potentially viral video, what's the best way to convince people to share it? Wingsplay has a straightforward idea: Pay them. So advertisers pay Wingsplay to promote videos that they want to go viral. "Influencers" with accounts on Wingsplay then visit the site to watch the videos. If they like one, they can post a link to the video on Facebook, Twitter, or a blog, along with a personal message and the "#viralad" hashtag (to comply with the FTC's disclosure requirements). Then the influencers are paid based on every "seed" view of the video that they generate.

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